Amini Concepts

May 16th, 2011

One of our recent weddings, Troy and Fiona, had the most amazing vintage elements throughout – from the stationery in the form of save-the-date hankies to the beautiful old-style flowers to the homemade chutney as the bonbomiere.  The comments on our post show how many of the guests enjoyed the full experience and how many noticed each and every element of Troy and Fiona’s big day.  Luckily we know the event stylist very, very well – the lovely Kelly Starr from Amini Concepts.  Not only is Kelly super great at what she does (just check out their website) but she is also my sister-in-law!  These Starrs are pretty creative don’t you think?  Given the great response we had to Troy and Fiona‘s post I thought it would be great to ask her a few questions about styling events and to get her take on where things are heading for this year…

How did you get into styling events?

My background was in visual merchandising in the fashion industry and I really enjoyed creating ideas that excite people and draw them into stores.  Styling events is similar because it is developing a concept from scratch for one night with the aim to target all of the 5 senses and to connect emotionally with the client and their guests.

What does your job entail?

Of course there is the day to day logistics of getting the event done (like meeting clients, sourcing equipment and managing and training staff) but I spend most of my time working with clients to develop a creative concept that they are happy with.  The other main consideration is keeping that concept within a set budget.  I also spend a lot of time researching new trends and developing new ideas for future events.

What aspects are included in styling ‐ is it just the table decorations or it is so much more?

A lot of people think it is just decorations but it can be so much more!  For me, styling includes the complete venue, visual installation.  Front entrance, focal points, table styling, lounge and outside areas, ceremonies and locations – everything should be considered.  It is great to think about how your guests will experience your event and make sure you excite, delight and surprise them through the whole night.

How do you start when you are styling an event?

We sit down with the client and they brief us on the scale and size of the event and we discuss the style and budget. From there we develop a creative concept including a quote and a detailed styling brief that we present back to them for their consideration.  Once it is approved it is all systems go!

What is the favourite part of your job?

Developing new ideas and concepts and then making these a reality!  There really is nothing better than looking at the venue where you are holding the event that you have spent months planning and realising it is exactly how you imagined it!  Plus working with great clients and seeing their faces when they walk into the event for the first time – it is a fantastic buzz.

What is the worst part of your job?

Cleaning the equipment after the event.  I mean, who likes cleaning?

For brides what will be the big bridal trends for 2011 ‐ 2012?

Style Trend: Vintage is BIG at the moment – for example old wooden doors and frames with glass vintage vases and mixed blooms.

Colour Palettes: Shades of plums and purples.  Dirty pinks and Lattes are also a popular choice.

Thanks Kelly!


Studio Sixty Photography is Brisbane wedding photographer Jason Starr, and studio manager Sally Ogilvie.

Well known for creative, natural, candid photographs of both local and international weddings, Studio Sixty Photography is capturing now and forever.

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